The top 100 ad campaigns from the last year - The Drum
The 100 most-awarded ads were compiled by analyzing thousands of campaigns across 19 major industry award programs, including The Drum Awards, throughout 2022.. Our list starts at 98 due to tied scor
Ad of the Day: Emotive Volvo ad tells personal story around safety
Nov 22, 2024 · Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer, shot the spot. Volvo has released a long-form, poignant ad that tugs on heartstrings to promote its electric XC90 SUV with a ...
Bella Ramsey stars in iPhone 16 ad promoting Apple Intelligence
Sep 16, 2024 · The Game of Thrones actor features in three short spots, each highlighting a different feature on the latest device. Hot on the heels of its September event promoting its newest iPhone, Apple has ...
World Creative Rankings 2024: the most creative agencies in the …
Feb 27, 2024 · The agency was showered with accolades for its ‘Apologize the Rainbow’ work for Mars brand Skittles, which is the most-awarded campaign in this year’s rankings, having brought home gongs ...
Best ads of 2024 so far, including CeraVe, Heinz and Visit Oslo
Jul 26, 2024 · For the first time, The Drum has published mid-year World Creative Rankings leaderboards. To mark their release, we’re celebrating some of the best advertising of 2024 so far.
Why Holland & Barrett is moving away from promotion-led …
Jan 25, 2024 · Now though, with a £350m transformation investment behind it and burgeoning health and wellness market to capitalize on, Holland & Barrett has a newfound confidence to market itself beyond price ...
Cadbury shares how it reworked ‘timeless’ ad to celebrate 200th year
Jan 15, 2024 · ‘Birthday’ revives and retells the story of the much-loved ad and transports viewers through time as it does so, beginning with the young girl in the pre-war period and then, over 60 seconds ...
The latest Marketing, Advertising, Digital & Media news | The Drum
The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.
World Creative Rankings 2023: the top ad agencies in the ... - The …
Mar 17, 2023 · This year’s World Creative Rankings, which list creative agencies across the globe ranked by industry acclaim and awards wins, are led by a health agency for the first time ever.
How fast fashion is shaking up the luxury industry
Oct 4, 2024 · The rise of fast fashion giants such as Zara, Shein and Boohoo has conditioned consumers to expect constant newness. In response, luxury brands are feeling the pressure to keep up.