Former Mindshare boss Nick Emery joins You & Mr Jones with …
Apr 21, 2021 · Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first 'brandtech' group. It was founded by former Havas CEO David Jones in
The end of an era: adam&eveDDB walks away from iconic John Lewis
Feb 8, 2023 · The UK's most famous ad account John Lewis Partnership is looking for a new agency after adam&eveDDB, which has handled the business since 2009, declined to repitch in a new process run by Oystercatchers. John Lewis ads have defined Christmas for many over the period, leading to big budget battles among retailers. John Lewis' Waitrose,
WPP merges PR giants BCW and Hill & Knowlton into revamped …
Jan 25, 2024 · Another big WPP merger iis happening: PR giants BCW and Hill & Knowlton are merging under the Burson banner (BCW itself is a merger of Burson-Marsteller and Hollywoods' Cohn & Wolfe.) WPP says the merged agency will be an "industry-leading, full-service communications agency focused on building and protecting reputation." BCW CEO Corey duBrowa (above) has
Stellantis reviews five US auto brands as sales plummet
Sep 26, 2024 · What we might call the legacy car industry really is having a torrid time. EVs have signally failed to lift the industry despite costing billions of dollars, not least because Western-made models are way too expensive compared to Chinese versions (answers on a postcard please.) Stellantis, which owns a multitude of middling to small brands,
Digitas wins Crocs, JML goes to Wavemaker - More About …
Sep 1, 2022 · Publicis' Digitas has been appointed as footwear company Crocs' global digital innovation agency. Digitas UK will lead the business in Europe with the UK and Germany the key markets. Crocs CMO Heidi Cooley says: “What stood out was Digitas' ability to pair marketplace insights with creativity and a media strategy, then package it all into
MAA blast from the past: Pot Noodle’s horny horn
May 5, 2022 · A lot changes in 17 years, not least the UK Advertising Standards Authority’s tolerance of ads. Jaguar Land Rover’s new Defender ad showing the 4x4s parked precipitously on the edge of a cliff has been banned after attracting just a couple of complaints. For overstating the efficacy of its parking sensor although you’d be a bit of an idiot to …
Hang gliding goat takes Virgin Media to new heights for VCCP
Jul 7, 2023 · Mix a classic 80s ballad, a lovable farm animal and a potentially dangerous means of transport and you have VCCP’s formula for success with Virgin Media. First we had a motorcycling Highland cow, and now it's a hang-gliding goat who is here to inspire confidence in Virgin Media’s broadband coverage. As St Elmo’s Fire by
Mike Everett: how Eva’s Wonderbra poster hit the world between …
Aug 4, 2015 · The famous ‘Hello Boys’ Wonderbra poster certainly hit us between the eyes when it appeared in 1993 – and that’s not the only hit it caused. In the first of an occasional series Anatomised creative partner Mike Everett (left) looks at the gestation of famous campaigns. Sometimes the inspiration for a great piece of
Dentsu unveils new US structure around iProspect and Merkle
Aug 10, 2023 · Dentsu is reshuffling its US businesses to meet what it calls "accelerated client demand." This ha led to the departure of US media boss Doug Rozen. Presumably the changes will be echoed in other parts of what used to be Dentsu International outside Japan. Performance marketing agency Merkle's media offering will be absorbed into media
Cadbury’s ‘Worldwide Hide’ takes the easter egg hunt global
Mar 21, 2022 · VCCP’s easter campaign for Cadbury lets you hide a three foot virtual egg anywhere in the world and then create a personalised clue to help someone find it. You can then choose to have eggs delivered in real life, thanks to an Amazon tie-up. There’s also a partnership with Manchester United, including a three metre