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The Helios – our logo. Our logo was launched in 2000 and was designed as a dramatic break with tradition. Two decades later, it is still unlike any other energy identity and symbolises a number of things – not least our greatest source of energy: the sun itself.
Helios at 20 | News and insights | Home - bp
Jul 24, 2020 · Twenty years ago today, bp adopted a new logo. We swapped the green shield that had stood for our company for 80 years for a sunflower we called the Helios, after the Greek god of the Sun. And we followed up with $8 billion of investment in …
BP Logo, symbol, meaning, history, PNG, brand - Logos-world
Apr 16, 2024 · What does the BP emblem mean? The modern BP emblem was named Helios after the solar deity from ancient Greek religion. It represents a sunflower consisting of a white center and three rows of petals: yellow, yellow-green, and green.
#4 Behind The Design; The World’s Most Expensive Logo
Nov 9, 2022. -- 1. — British Petroleum (BP) is the most expensive logo rebranding of all time — The British multinational oil and gas company BP’s logo has evolved from a simple black-and-white...
Logos | LOGO R.I.P.
On July 25th 2000, BP unveiled a new emblem: the ‘Helios’, named after the sun god of ancient Greece. The sunflower symbol, with its interlocking planes and colours, is designed to show the company’s commitment to the environment and solar power.
File:BP_Helios_logo.svg - Wikiwand
Summary. This file was uploaded to Wikimedia Commons as File:BP logo.png and deleted. Please check the reason for deletion on Commons before repeated transfer. Licensing. This is a Scalable Vector Graphics (SVG) image of a registered trademark or copyrighted logo.
2020: a year to remember | News and insights | Home - bp
Dec 16, 2020 · Named after the Greek god of the sun, the Helios logo was intended to exemplify dynamic energy in all its forms and its multiple petals were designed to show that many companies had merged to work together as bp.
What's in a new logo? - BP - Re-branding faces reality (3 ... - CNN ...
Aug 10, 2009 · The bursting green, yellow, and white Greek mythology-inspired "Helios" symbol that replaced BP's shield is meant to imply a shift toward alternative, environmentally-friendly sources of energy...
bp - 20 years on since we launched our Helios logo, bp CEO.
Twenty years ago today, bp Amoco unveiled a new, unified global brand – depicted by the Helios logo – and announced plans for a radical update of its retail sites around the world. bp magazine hears from Duncan Blake, a member of the team that developed the …
BP's Brand Strategy: A Comprehensive Analysis - Eustochos
Aug 24, 2024 · The green and yellow “Helios” logo, representing the sun, became a symbol of BP’s commitment to energy in all its forms, not just fossil fuels. This visual identity aligns with the company’s strategic goal of being a leader in the energy transition, symbolizing a brighter, sustainable future.
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