Familiar fictional characters are proving popular for this year’s Christmas ad campaigns, and the trend seems to hold for the US too. Where’s Wally? (known as Where’s Waldo? there), becomes a real Gen ...

WPP has been performing better on the new business front and it doesn't come much better than a $1.9bn ten-year contract with ...

Saatchi & Saatchi has hit a rich vein of form for EE, positioning the mobile network skilfully as something that can help you as well as draining your wallet. The agency’s regular depictions of Gen Z ...

The importance of engaging with Halloween and the fall season As brand marketers look to the year ahead, they are met with a ...

This year has not been easy for House 337, with key clients including Santander and JD Williams in review. The agency may ...

British Airways is celebrating 100 years of flights between the UK and India (wasn't called BA then of course.) Uncommon ...

Waitrose never quite hit the heights of big brother John Lewis at Christmas - trying to combine the two was never a good idea ...

Christmas, says consumer campaigner Which?, is noted as much for its unfair treatment of consumers, faced with "dodgy Black ...

Johnny Hornby's agency, starting life as Clemmow Hornby Inge and now T&Pm via aa series of changes (and some eccentric ...

Lots of Dawn French this Christmas courtesy of M&S Food, this 90-second number and a set of online films running through to New Year. Once again there's a fairy, this time helping French out as the ...

Creating a character people like is a pretty obvious route for Christmas advertisers to take but not necessarily an easy one ...

It would seem that the mind-bending and increasingly dumb debate pitting brand building against performance marketing ...