From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

With brand marketing only increasing in focus in B2B, interest in podcasts, influencer tie-ups and social video is set to ramp up over the next 12 months.

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

Social commerce has expanded in 2024 through gaming, interactive filters and livestreaming, with its importance only set to ...

From the challenge of securing investment to the importance of price and product, it’s been a busy year. Here is my take.

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...

Nike’s new CEO has committed to “increase investment in our brand” as it shifts its strategy against a backdrop of falling ...