Marketing Week7h
Brand boredom, conversion, ‘irrelevant’ marketing: 5 interesting stats to start your week
According to the data from SAP Emarsys, as well as being more prone to boredom with brands, younger consumers are ...
Marketing Week4h
Gousto bolsters customer leadership team with C-suite hire from Ebay
Gousto has appointed Murray Lambell as its chief customer officer to bolster the brand’s customer proposition after returning ...
Marketing Week8h
Channel 4 and Lloyds increase investment in TV advertising initiative for black-owned businesses
Channel 4 and Lloyds Bank have partnered to award four black-owned businesses £150,000 of TV advertising as part of their ...
Marketing Week9h
‘High growth with a soul’: Mailchimp’s CMO on B2B’s data dividend
Michelle Taite reflects on her journey from footwear designer to CMO, moving from marketing Magnum to US consumers to ...
Marketing Week15h
B2B marketers increasingly looking long term as traditional playbook fades
According to Marketing Week’s exclusive new research, many B2B marketers are taking on an increasingly strategic role. But ...
Marketing Week15h
‘We feel a degree of confidence’: How Chase is repositioning after doubling brand awareness
Chase CMO Deborah Keay reveals how Chase is repositioning while increasing customer focus and using partnerships to reach ...
Marketing Week8h
Zurich Insurance’s top marketer on facing internal rejection
Joining Zurich Insurance after over three decades at Lego, Conny Kalcher was keen to introduce new processes but faced ...