Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, and social media managers, according to recent research ...

Consistent success with social media marketing is driven by understanding what's working and what's not. And to do that, you first need to determine which key performance indicators (KPIs) you should ...

In an era defined by data privacy concerns, evolving consumer behaviors, and the ongoing deprecation of third-party cookies, enterprises face a pressing need to prioritize first-party data as a ...

Explore the top marketing automation tools that streamline campaigns, boost productivity, and enhance customer engagement.

What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent ...

Discover how five brands use social media to engage audiences through trendjacking cultural moments in unique ways.

Pumpkin drinks can sometimes turn into a heated ...

Marketing Management - Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this ...

Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in ...

Discover why and how to build B2B communities that boost brand awareness, customer loyalty, and business growth.

Explore three effective methods for enhancing post-purchase engagement and improving B2B customer retention and lifetime ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, ...