Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research from ...

Brands and marketers are bringing continuous value to influencer partnerships by repurposing influencer content. But extending the life of this content has a price, and it's something to be mindful of ...

Most advertising decision-makers expect privacy laws to impact their ability to deliver personalized digital ads campaigns, according to recent research from Proximic. The report was based on data ...

The weight loss industry is just huge, with the annual revenue of the US weight loss industry some $61 billion. That means lots of businesses are cashing in on obesity, as 108 million people are on ...