A recent study by experiential marketing agency Gradient has shown that 80% of companies have increased their experiential ...

A majority of advertisers have changed their strategies to comply with new legislation, while nearly half have adjusted their number of data partners.

Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.

The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.

Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.

The campaign was created with Accompany Creative to highlight the brand’s positioning around sustainability while maintaining its upmarket appeal.

The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.

Wrangler was present at Super Bowl LVIII in February, but not with a $7 million commercial buy: Instead, a pair of the brand’s Cowboy Cut jeans were worn by Post Malone as the rapper-turned-country ...

Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?” ...

Despite launching on “Thursday Night Football,” the platform is about more than just ads and will fuel customer experiences and community activations.

Thomas Ashbourne Craft Spirits will be kicking off the holiday season in true craft cocktail fashion, hosting The Happy Hour ...