A recent study by experiential marketing agency Gradient has shown that 80% of companies have increased their experiential ...

The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.

Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?” ...

Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.

Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.

The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.

The campaign was created with Accompany Creative to highlight the brand’s positioning around sustainability while maintaining its upmarket appeal.

Knowing how to influence consumer behavior at all points along the purchase path is critically important as media fragmentation and challenges around data management and activation intensify. Through ...

The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. TikTok’s adding another way for brands to get their ...

Despite launching on “Thursday Night Football,” the platform is about more than just ads and will fuel customer experiences and community activations.