The Ads Data Hub is a centralized repository for all your marketing data, integrating information from: Your Google Ads account (including search, display, video and shopping campaigns). First-party ...

New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance. PPC PPC SEO SEO Get the newsletter search marketers rely on.

Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out.

Lucy is the UK Head of Search at global agency Incubeta, bringing over 8 years of experience in digital marketing. Since 2016, she has specialised in delivering successful campaigns and crafting ...

Reddit unveils AI-powered advertising tools – ads inspiration library, copywriter and image auto-cropper – to help small businesses.

New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing.

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Google's Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control.

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