Inside Coca-Cola’s first AI-generated TV ads
Coca-Cola worked with Secret Level and other studios to create three new versions of “Holidays Are Coming” ad.
How J.P. Morgan is positioning itself as the go-to banker for Silicon Valley startups
J.P. Morgan is targeting tech startups as clients after Silicon Valley Bank, First Republic Bank and Silvergate Bank ...
Marketing helped divide America—here’s how brands can promote unity
Here are specific steps marketers can take to promote unity: Review all customer communications to delete divisive language ...
Gen Z roundtable on holiday marketing—submit your questions for live Nov. 20 event
At 12:30 p.m. ET on Nov. 20, Ad Age will host a roundtable with members of Gen Z to hear what brands are catching their eye, ...
How Feastables and Heineken are using LinkedIn to find new agency partners
Last month, Chris Buckwell, senior brand manager at Heineken’s Beyond Beer team in the U.K., wrote on LinkedIn that he was ...
Why sports are the next big win for pharmaceutical marketing
The intersection of sports marketing and the pharmaceutical industry offers a dynamic space where brands can leverage ...
What young ad professionals can learn from the agency sprint model
On Breaking and Entering Media’s latest episode, Fortnight Collective CEO Andy Nathan talks efficiency in a fast-paced ...
Most brands expect to change agency compensation models within the next three years
AI and automation are among the factors influencing marketers to move away from traditional agency remuneration models toward ...
Marketers are playing catch-up with their holiday TV commercial campaigns post-election
Also: Leading National Advertisers 2024 Disney update, top brands for baby boomers, Paramount-Nielsen measurement standoff continues, macroeconomic news and data in a nutshell.