Paramount Global says it will be forced to drop Nielsen ratings on October 1 if the two sides cannot come to a deal for ...

A Nielsen spokesperson tells TheWrap that it hopes to reach a new deal and continue to partner with Paramount, but emphasized ...

Paramount Global is poised to end its partnership with Nielsen over rising costs, turning to VideoAmp for audience ...

Nielsen and some of the TV networks it measures are clashing over an update of data that might let Amazon use first party ...

Nielsen and parts of Paramount have come to loggerheads in the past. In late 2018, CBS dropped Nielsen over a similar dispute tied to pricing. CBS was without Nielsen measures for about 20 days.

Paramount Global is considering potentially dropping its partnership with Nielsen as the two parties continue talks about renewing their current contract ahead of a deadline this coming Monday.

Paramount will use measurement data from VideoAmp from October 1 if their contract with Nielsen is not renewed. This article, ...

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