A week of NIL deals in the sneaker space continues with the global footwear leader announcing their latest roster of future ...

WSU has struggled to keep up with the big money NIL deals in college sports. Here's how the Cougar Collective is getting ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

That ruling led Poa to file a suit that she hopes will not only challenge that decision, but also raise awareness of the ...

With these pros and cons surrounding political NIL deals, the NCAA must consider the abundance of conflicts of interest and ...

Oakland University basketball coach Greg Kampe spent all summer raising $200,000 to buy players because he couldn't keep the ...

Michigan is offering 2025 No. 1 recruit and LSU quarterback commit Bryce Underwood a $10.5 million NIL, Image and Likeness ...

LSU's athletic department has become a corporate powerhouse that has jettisoned its public mission, argues our guest ...

Washington football is teaming up with the game World of Warcraft for an NIL opportunity. Schools are looking at new ways to ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

In a way, college athletics enters the next phase of its evolution into a more professionalized entity this week as the early ...