Microsoft's efforts to monetize its huge investments in generative AI are now catching up with consumers.As reported by the Wall Street Journal, the price of the company's 365 service is going up in regions including Australia and parts of Asia due to the inclusion of the company's Copilot AI assistant.

Copilot here, Copilot there, Copilot everywhere. Microsoft is branding more products as Copilot on Windows 11.

Microsoft has been working on adding internal and third-party artificial intelligence models to power its flagship AI product Microsoft 365 Copilot, in a bid to diversify from the current underlying technology from OpenAI and reduce costs,