In October 2023, Fox became the first NBA player to sign an endorsement deal with Golden State Warriors star Stephen Curry’s ...

Key takeaways Son of National Basketball Association (NBA) sharpshooter Dell Curry, Stephen Curry had big shoes to fill. With ...

South Carolina's MiLaysia Fulwiley has drawn comparisons to Steph Curry for her flashy, creative and confident playstyle.

Dreams can come true. Lakers rookie Quincy Olivare went from getting jerseys signed by Stephen Curry as a kid to landing a ...

Hanna and Haley Cavinder signed an exclusive NIL deal with Under Armour, which has a net valuation of $3.55 billion, in July.

UAA's streamlined product lineup, selective promotions, global expansion and loyalty program are driving profitability and ...

Mark Jackson put that battery in Steph Curry’s back and gave him mad confidence. When Steph goes into the Hall of Fame, I ...

Lillard has been with Adidas since entering the league in 2012, and signs his extension coming off an NBA Cup title.

“Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike), and Stephen Curry (Under Armour/Curry ...

According to a report from Shams Charania of ESPN, Milwaukee Bucks guard Damian Lillard "has agreed to a lifetime contract ...

Adidas and Bucks star Damian Lillard have agreed to a lifetime contract extension, sources told ESPN's Shams Charania on ...

According to Shams Charania of ESPN, the eight-time All-Star guard and Adidas agreed to a lifetime contract extension ...