Build-A-Bear Workshop’s IP partnerships have always been one of its biggest differentiators, but now the retailer is bringing ...

The opening of the Build-A-Bear x Hello Kitty ® and Friends Workshop, in addition to exclusive new holiday Sanrio ® designs, ...

Sanrio has released a new collection titled Western Rodeo, featuring mascots dressed up like cowboys. This is an online exclusive line.

The opening falls the same week as World Kindness Day, a day that celebrates friendship, kindness, and inclusivity – the core ...

Build-a-Bear announced its next Sanrio stuffed animal, and it is a plush of Chococat. Both the character and its friend Nutz the Hamster are available individually or bundled together in a $64.50 ...

According to Build-A-Bear, a Merry My Melody plush will also be available exclusively online. Universal Studios Hollywood is ...

She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, ...

If you have no idea what a “Rilakkuma” is, you might be surprised to learn more about this “bear”. In the past, Sanrio turned quite a few heads in recent memory when the company revealed ...

When Sanrio released its first-ever item of Hello ... in a range of poses that saw her playing tennis and holding a teddy bear, Yamaguchi pulled off a revamp that enabled Kitty to project a ...

Sanrio’s sales soared almost immediately as ... drawings and a cast of friends for Hello Kitty — including the teddy bear, Tiny Chum. “I wanted Hello Kitty to become more energetic ...