Time was when Christmas ads made the news pages and business sections too, chiefly thanks to adam&eve and its series of seasonal epics for John Lewis. As such they boosted the reputation of UK adland ...

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Sainsbury's today revealed it will price match up to 200 Aldi products in its smaller stores as the pre-Christmas supermarket wars continue to build. The chain said it was the first UK supermarket ...

This week, supermarket giant Sainsbury's has shared theirs with viewers and it's guaranteed to get emotions going. It features two old friends embarking on a journey together, along with ...

This year, Sainsbury's tugs at heartstrings with their festive advert for 2024. It introduces a charming narrative featuring two beloved characters joining forces in a seasonal adventure that ...

Sainsbury’s is trialling larger self-checkout tills in place of human cashiers after its boss defended a drive to make stores “more efficient”. Britain’s second-largest supermarket said ...

I speak to people all the time who would rather stick fishhooks in their eyes than take a bottle of Sainsbury’s Taste the Difference, Tesco Finest, The Best by Morrisons or any other supermarket ...

And it seems Sainsbury’s is considering introducing a few more big changes in its stores, as it’s trialling a new self-service checkout that would reduce its number of human cashiers.

Sainsbury’s has launched a major improvement programme across its more than 800 convenience stores. The supermarket will carry out a full range review, where it will assess which items are ...

A Sainsbury's shopper was dismayed to discover that 14,000 Nectar Card points had been pilfered from her account. Caroline Enderby realised in the previous month that her points were redeemed ...

Grocery giant Sainsbury’s has said it is expecting a “strong” trading performance over the festive period after revealing an acceleration in sales. The UK’s second largest supermarket firm ...

Resigned to another Christmas of disgusting snozzcumbers (the BFG having canonically forsworn eating humans), he ventures to Sainsbury’s in an attempt to find a more palatable spread (still not ...