This clever strategy helped skyrocket the popularity of the Air Jordan 1 among fans. In the 1970s, Adidas was the undisputed leader in the sneaker market, dominating both the streets and the ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan and the subsequent launch of the Air Jordan 1, despite violating NBA ...

Last week, the Adidas Superstar ‘Year of the Snake’ was unwrapped. Announced as part of the German sportswear company's annual ‘Chinese New Year’ collection, they were pretty wavy.

These Adidas kicks are fantastic for everyday wear ... The vibe gets even better with the brand logo giving an extra edge and exuding comfort, stability, and an effortless vibe.

The lateral Three-Stripes boasts two different designs: the right foot features both KoRN and adidas’ logos in a repeat pattern, while the left foot spotlights “EST. 1994” in red alongside a ...

India’s cricket team will not travel to Pakistan for the International Cricket Council (ICC) Champions Trophy 2025, the Pakistan Cricket Board (PCB) has confirmed two days after its chairman ...

New Delhi [India], November 14: adidas, a global leader in the sporting goods industry, has announced a new partnership with Cult, India's largest fitness brand. The two brands have come together to ...

Black or white upper? Long tongue or regular? Gum sole or … never mind, that’s all you’re getting. But the meteoric rise of Adidas’s iconic soccer shoe, driven by countless celebrity spottings, has ...

Things appear to be heating up ahead of what is set to be a huge summer of cricket, with Australia and India set to collide in a huge clash in Perth next week. It appears barbs are already being ...

Team India created multiple world records during the third T20I against South Africa on Wednesday. Tilak Varma slammed his first century in T20I cricket, as India posted a total of 219 in 20 overs.

LONDON, Oct 29 (Reuters) - Top Adidas (ADSGn.DE), opens new tab shareholder Groupe Bruxelles Lambert (GBLB.BR), opens new tab has cut its stake in the German sportswear company to 3.51% ...