Among the predictable certainties of the future of CTV advertising: Both long-form and short-form video win. Read the whole story ...

It's 2024, and a media planner's best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact.

A marketing campaign telling people why they SHOULDN'T visit is an effective and humorous way to create awareness for any destination in need of … Read the whole story ...

In a recent interview at a Financial Times event, Diller cited concerns that companies have to stop believing they are in a ...

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Omnicom Health Group Teamed with the Prison Library Project on a novel and daring campaign call "Contrabanned" to highlight ...

Miami ad agency Alma has named Julie L. Andrews as head of business leadership. Previously, she was VP, managing director of ...

Creative marketing agency Shadow has added Windham Mountain Club, a ski resort in the Catskills, to its roster. Windham, located a few hours north of New York City, has been transformed to provide ...

The report from industry group Clean Creatives incorporates over 30 new sources of data to reveal contracts between 590 ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...