Contributor of the Year Justin Racine on phygital shopping, AI buddies and the next big retail trends brands can’t ignore.

Looking ahead to 2025, the question of whether companies can generate a return on investment — especially in generative AI — ...

How AI, CMS and DXPs defined digital experiences in 2024, with insights from ground-floor practitioners and industry data and ...

How CMOs can strategically leverage the right technology to encourage and drive marketing innovation and achieve their ...

Sentiment analysis transforms customer experience by uncovering emotions, driving engagement and delivering ...

Marketers should watch how consumer and industry trends will further evolve from the past year. The first consumer devices ...

The biggest metric for AI ROI is productivity, said Carlos Meléndez, VP of operations at Wovenware. Meléndez said an ...

The most impactful developments and insights into the strategies and innovations that shaped digital engagement in 2024.

With Agentforce 2.0, Salesforce envisions a future of work where thousands of agents pick up the slack in Slack and beyond.

At LinkedIn, we’re always iterating and building products designed with B2B marketers in mind. We’re excited to expand the ...