‘You don’t have to listen to all of the feedback’: Gold Coast Suns head of brand shares lessons from club’s first ever rebrand
For the first time in its 14-year history, the AFL’s Gold Coast Suns has undergone a major rebrand and we sat down with the ...
Travel Marketing Summit: 'The most dangerous thing you can do is follow the herd' - Reflections Holidays CMO on tackling a brand identity crisis
While the holiday parks category is having an identity crisis, with marketing conventions riddled with out-of-date ...
Australian Traffic Network rebrands after three decades
Australian Traffic Network has rebranded to simply ‘atn’ in a bid to “reflect the evolution and future direction of the ...
Spotify launches podcast partner program in Australia
Spotify has launched its Partner Program, allowing podcasters to access “multiple revenue streams” by serving advertising ...
Amazon Australia moves into food delivery through DoorDash deal
Amazon Australia and DoorDash have partnered up to offer Prime members two-years’ free delivery on Door Dash offers.Starting ...
Turo appoints The General Store to creative, unveils first campaign
Car sharing marketplace, Turo, has launched a new campaign highlighting its position as a category disruptor, via The General Store.The brand recently appointed The General Store to its creative ...
Evolve or fade: Why reinventing your brand is non-negotiable
When I started Sphere in 1998, the marketing world was a different place. There was no internet, no social media, and no way ...
Mycar launches ‘The Chargers’: An EV team bringing power to people in need, via TBWA Sydney and Eleven
Mycar Tyre & Auto’s has launched its latest ‘People First’ initiative that transforms electric vehicles into vital lifelines ...
Dynamic Duos: Navigating the jump from holdco to indie together
In Dynamic Duos, Mumbrella each week asks two colleagues with a professional and personal affiliation to share with readers ...
‘7Plus will leapfrog Nine, ABC to become the dominant free-to-air streaming platform next year’: Seven’s bold plan for 2025
The name says it all, really: 7plus First. As a slogan, it’s meant to evoke the idea that Seven’s streaming platform is the ...
Radio ratings: 2GB’s loyal listeners turning off AM and heading to FM
GB has long dominated Sydney’s airwaves, but after losing first place last survey to KIIS, it’s now the two ‘golden oldies’ ...
Don’t ban my kids from social media, they wouldn’t exist without it
As a father of three, including two young girls, I understand the deep concerns parents have about their kids’ online safety ...