Time was when Christmas ads made the news pages and business sections too, chiefly thanks to adam&eve and its series of ...

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Sainsbury's today revealed it will price match up to 200 Aldi products in its smaller stores as the pre-Christmas supermarket wars continue to build. The chain said it was the first UK supermarket ...

This week, supermarket giant Sainsbury's has shared theirs with viewers and it's guaranteed to get emotions going. It features two old friends embarking on a journey together, along with ...

Sainsbury's has drawn inspiration from Roald Dahl's beloved BFG for its 2024 Christmas advert. With a voiceover from Stephen Fry, the ad tells the story of the friendly 24-foot-tall giant and a ...

I speak to people all the time who would rather stick fishhooks in their eyes than take a bottle of Sainsbury’s Taste the Difference, Tesco Finest, The Best by Morrisons or any other supermarket ...

This year, Sainsbury's tugs at heartstrings with their festive advert for 2024. It introduces a charming narrative featuring two beloved characters joining forces in a seasonal adventure that ...

Sainsbury’s is trialling larger self-checkout tills in place of human cashiers after its boss defended a drive to make stores “more efficient”. Britain’s second-largest supermarket said ...

And it seems Sainsbury’s is considering introducing a few more big changes in its stores, as it’s trialling a new self-service checkout that would reduce its number of human cashiers.

Sainsbury’s has launched a major improvement programme across its more than 800 convenience stores. The supermarket will carry out a full range review, where it will assess which items are ...

Qatar is selling a £306m stake in Sainsbury’s a week after the supermarket’s chief executive warned that Budget uncertainty was hitting sales. The Qatar Investment Authority (QIA), an ...