The character's semicentennial is evidence of that. Sanrio, the Japanese entertainment company that holds the rights to Hello Kitty’s name and image, kicked off the festivities a year ago with ...

Sanrio announced a new merchandise collaboration with the Jujutsu Kaisen manga and anime series featuring new character designs and pairings. The new line of merchandise is expected to release in ...

And now, despite her ageless appearance, she is 50 years old. Friday marks half a century since Japanese merchandising company Sanrio created the first iteration of Kitty White, or Hello Kitty ...

Sanrio's incredibly popular mascot character Hello Kitty is getting a limited-edition coin release worth a truly eye-watering ...

This new board game will play very similarly to regular Mahjong. However, the tiles will feature popular Sanrio characters like Hello Kitty, Cinnamoroll, Bad Badtz-Maru, and Keroppi. The package ...

Sanrio says a unit of e-commerce giant Alibaba will have exclusive rights in China to make and sell merchandise of its 26 characters. The deal comes after Sanrio's imp-like rabbit Kuromi featured ...

Miniso Gulshan 2 transformed into a whimsical wonderland this Friday as fans flocked to the highly anticipated launch of the Official Miniso x Sanrio's latest product line. For all latest news ...

Shintaro Tsuji has been at the helm of Sanrio for more than six decades The founder of the Japanese company that created Hello Kitty has announced he is stepping down as CEO aged 92. Shintaro ...

42nd St. This sparkly Midtown emporium carries all things Sanrio, with Hello Kitty’s likeness splashed across diamond rings and bedazzled leather jackets alike. Entering the baby blue and white ...

Ahead of the Hello Péro showcase at Delhi's Lakme Fashion Week, Sanrio senior execs Silvia Figini and Kiyoshi Saito sat for an exclusive interview with HT.com. Sanrio, the Japanese entertainment ...