Nielsen and TikTok have struck a deal allowing the data analytics company to report accurate data about ad performance on TikTok across all platforms. “Under the agreement, Nielsen will provide ...

The Record is a quarterly report card on how U.S. consumers spend their listening time, fueled by Nielsen and Edison Research. While advertisers are constantly tracking changes in consumer behavior to ...

TikTok could become a bigger part of advertisers’ measurement mix under a new pact unveiled Thursday with Nielsen. The two companies have struck a partnership that will give advertisers and ...

Sydney, Australia – 27 November, 2024 – Nielsen today released its 2024 Food and Beverage Report, delivering a comprehensive look at the evolving landscape of occasional food and beverage advertising ...