This clever strategy helped skyrocket the popularity of the Air Jordan 1 among fans. In the 1970s, Adidas was the undisputed leader in the sneaker market, dominating both the streets and the ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan and the subsequent launch of the Air Jordan 1, despite violating NBA ...

New Delhi [India], November 14: adidas, a global leader in the sporting goods industry, has announced a new partnership with Cult, India's largest fitness brand. The two brands have come together to ...

Team India delivered a breathtaking batting display against South Africa in the final T20I, amassing a record-breaking 283 runs. Sanju Samson and Tilak Varma etched their names in history with ...

Team India created multiple world records during the third T20I against South Africa on Wednesday. Tilak Varma slammed his first century in T20I cricket, as India posted a total of 219 in 20 overs.

Things appear to be heating up ahead of what is set to be a huge summer of cricket, with Australia and India set to collide in a huge clash in Perth next week. It appears barbs are already being ...

Nov 12 - The Pakistan Cricket Board has sought clarification from the sport's governing International Cricket Council following India's refusal to travel across the border for next year's ...

India vs South Africa 4th T20I Live Streaming: A series win will be the aim of the Indian cricket team when it takes on South Africa in the fourth and final T20I match in Johannesburg. The ...

adidas and cult are partnering to redefine strength training in India, starting with adidas Strength+, a group workout format, and its ramp-up across India. • The partnership extends across 150+ cult ...

South Africa vs India in the 4th T20, at The Wanderers in Johannesburg, gives the visitors a chance to extend their winning run in bilateral series. You can watch a South Africa vs India T20 2024 ...