With its emotional resonance, evolving digital capabilities and unmatched reach, sports offers brands an opportunity to ...

The Pakistan Cricket Board has sought clarification from the sport's governing International Cricket Council (ICC) following ...

The Pakistan Cricket Board has always been magnanimous in sending its team to the eastern neighbour. It’s time the Board of ...

The BCCI prefers a hybrid model under which India will play all its matches outside Pakistan, an idea that the host is firmly ...

Former wicketkeeper Rashid Latif’s radical suggestion comes at a time when the fate of the 2025 ICC Champions Trophy hangs ...

Women's cricket has mapped out a strategy between straddling internationals and franchise leagues in a blueprint that its men ...

A Pakistani journalist questioned a US official about India's decision to not travel to Pakistan for the 2025 Champions ...

Founded in 2017, str8bat’s cricket bat sensor that captures multiple aspects of a bat help players improve their game ...

The Disney Star India-Viacom18 merger has created a broadcasting powerhouse, which could change the landscape of cricket ...

BCCI refuses to send team to Pakistan for Champions Trophy, sparking debate on tournament relocation and political ...

LIVE: Pak Threaten India & ICC, Champions Trophy Chaos Continues | First Sports With Rupha Ramani Chaos around Pakistan's ...