From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing ...

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

With brand marketing only increasing in focus in B2B, interest in podcasts, influencer tie-ups and social video is set to ramp up over the next 12 months.

From startups recruiting generalists to corporates hiring specialist expertise, marketing teams may differ by size or ...

Celebrating its 50th anniversary, Baileys is looking to drive salience despite being one of the most well-loved spirits ...

Jane Stiller and Neil Mortensen have helped turn the relationship between marketing and insights into one that is driving ...

We end the year with the inaugural Marketing Week podcast quiz and a look back at the biggest stories of 2024.