First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for brands. The art of looking to the past to emotionally engage consumers in the ...

As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement ...

Women represented almost half of the 2024 Super Bowl’s viewers, making for a record-breaking increase in women viewership, according to the NFL. While it is possible, even a bit likely, that the big ...

The casual dining chain becomes the latest restaurant brand to hire new marketing leadership as consumer behaviors continue ...

The beverage, popular in the 1980s and 1990s, will be marketed on social platforms including TikTok, YouTube and Facebook in ...

Orangetheory Fitness launched a new brand campaign platform entitled “Every Reason is the Right Reason,” according to a press release. The effort is the first under the group fitness company’s recent ...

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the ...

TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based ...

How about a recipe for “The Best Flamin’ Hot Cheeseball made with CHEETOS?” Or how do 10-Minute Quaker Oats Air Fryer Cookies ...

INVNT ®, the global leader in innovation-led brand storytelling, marks a year of transformative growth across international ...

Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media ...

Historically, contacting creators for marketing campaigns has required direct outreach through social media or their talent agencies. The new partnership between Squad and Famous Birthdays gives ...