Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...

Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search ...

Jessica Alter, co-founder of the nonprofit Tech for Campaigns, joins the podcast this week to talk through this year’s election results.

Why the agency pivot to alternative payment models is good for M&A, and Zeta Global responds to a short-seller's explosive claims.

During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4 ...

IRIS.TV will remain independent, and Viant will push CTV platforms to adopt its IRIS ID to provide contextual signals beyond ...

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the ...

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and ...

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, ...

The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through ...

Former Dentsu CEO Wendy Clark on principle-based buying, agencies and AI and the evolution of the agency holding company ...

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...