Google’s Ads Data Hub: What you need to know
The Ads Data Hub is a centralized repository for all your marketing data, integrating information from: Your Google Ads account (including search, display, video and shopping campaigns). First-party ...
Search Engine Land10d
Google Business Profile: 6 frequently asked questions
Search Engine Land » SEO » Google Business Profile: 6 frequently asked questions Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...
Reddit launches AI-powered tools to boost ad creation
Reddit unveils AI-powered advertising tools – ads inspiration library, copywriter and image auto-cropper – to help small businesses.
There is no ‘best’ Google Ads bidding strategy, study finds
New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing.
Lucy Smith
Lucy is the UK Head of Search at global agency Incubeta, bringing over 8 years of experience in digital marketing. Since 2016, she has specialised in delivering successful campaigns and crafting ...
Google Ads adds Video Enhancement for Performance Max
Google's Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control.
Search Engine Land2d
How causal impact studies work and when to use them in PPC
Search Engine Land » PPC » How causal impact studies work and when to use them in PPC Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...
Search Engine Land3d
Google Search Ads 360 (SA360) starter guide
Search Engine Land » PPC » Google Search Ads 360 (SA360) starter guide Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine Land ...
Search Engine Land7d
The ultimate guide to HTTP status codes for SEO
Search Engine Land » SEO » The ultimate guide to HTTP status codes for SEO Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine ...
Search Engine Land3d
6 advanced (yet missing) Meta Ads KPIs to track success
Search Engine Land » SEO » 6 advanced (yet missing) Meta Ads KPIs to track success Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...
Search Engine Land2d
TikTok Search Ads Campaign launch in U.S.
Search Engine Land » PPC » TikTok Search Ads Campaign launch in U.S. Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine Land content.
Google brings negative keyword exclusions to Performance Max
Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.