We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product ...

Drawing insights from Holly Rollo's new book Power of Surge, here are five ways marketing has changed, requiring B2B software ...

We spoke with PepsiCo FoodService CMO Scott Finlow the brand's new local campaign, its strategic focus and how Pepsi intends ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in ...

Irish whiskey brand Jameson sponsors several NFL teams, but it doesn’t have an official sponsorship deal with the league. Nor ...

The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, lurking within our dynamic ecosystem is a growing threat: the proliferation ...

We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand. We spoke with Andjelic about her vision and strategy for ...

We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more. Chief Marketer launched its inaugural Marketers on Fire LinkedIn ...

TikTok powerhouse and digital trailblazer in the beauty space. CM sister pub AdExchanger spoke with e.l.f. Chief Brand ...

New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences ...

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting ...

We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.