The celebrity lifestyle brand has undergone a number of pivots and is now focusing on beauty, fashion, and food.

Ruh roh. Gwyneth Paltrow‘s lifestyle brand Goop has just cut 10 staff members from its payroll, according to a new report by Rachel Strugatz for Puck. The most recent names include head of beauty and ...

You can't put a price on quality sleep... or can you? Discover the sheets the star sleeps on, and how to get the same look ...

Gwyneth Paltrow’s company, Goop, has collaborated with mattress brand Avocado to create a climate neutral, organic, $60,000 ...

Post the last pic on your camera roll – no cheating!” is a popular Instagram game you may or may not have encountered on ...

With the holiday season nearly here, Gwyneth Paltrow’s Goop unleashed its buzzy annual gift guide, featuring hundreds of ...

Evolvetogether is rolling out a dissolvable, zero waste soap bar, $20, in collaboration with Goop on Tuesday. In addition, ...

Today, evolvetogether, the luxury, clean personal care brand that blends beautiful design, high-performing formulas, and fine ...

Because nothing tells us Christmas is coming quite like Gwyneth Paltrow and her annual Goop Gift Guide. It's always a joy.

A self-proclaimed “exfoliating junkie,” Paltrow uses the Goop Beauty Microderm Instant Glow Exfoliator “almost every day.” It ...

Eager to get a head start on your holiday shopping? Wellness brand Goop has just dropped its annual gift guide, and boy are ...

Gwyneth Paltrow's lifestyle brand Goop conducted another round of layoffs, Business Insider learned. The company let go 18% of its staff in September. After a series of pivots, Goop says it is now ...