A three-star high school prospect two years ago out of California, Darian Mensah hit the transfer portal with an eye-popping asking price that perhaps best illustrated what name, image and likeness has turned into within college football.

After transferring from Tulane to Duke, Mensah may (unofficially) be making record NIL money for a college football player.

NIL has changed the game in college sports, and that was on display this week as quarterback Darian Mensah became the highest-paid college football player after transferring to Duke earlier this month.