In other words, it’s a case of early birds and worm catching here. That being so, Sainsbury's is encouraged by a seven ...

Aldi continues to be the UKs cheapest supermarket month after month, but it seems Sainsbury’s is about to give it a run for its money. The food retailer has said it will match the price of up to 200 ...

The supermarket has slashed the price of the popular festive tipple, available for over 50% off for a limited time ...

A major UK supermarket has pledged to match Aldi’s prices on up to 200 of its products in its convenience stores, responding ...

Supermarket chain Sainsbury's is set to introduce the Aldi Price Match offer in its Local convenience stores - a first in the UK grocery sector. The initiative, which will see the addition of up to ...

HAPPY shoppers raced to fill their baskets with a popular biscuit scanning for just 16p. Sainsbury’s fans were delighted to ...

Sainsbury’s said the grocery uplift was primarily driven by food volume growth as it gained an increase in spend from existing shoppers and more customers used the retailer for their big shop ... and ...

Sainsbury's already matches prices to Aldi on more than 500 own-label and branded products in larger supermarkets and online ... products in store by 7 per cent and adding more food on the ...

Shoppers who purchase bread from Tesco, Sainsbury's or Morrisons' smaller branches have been warned that they could be paying ...

Shoppers will see items that are the same price, or cheaper than Aldi, in 1,400 Sainsbury's Local shops, after the supermarket chain issued a major update today ...

It builds on Sainsbury’s existing price-match initiative, which covers over 500 own-brand and branded products in its larger stores and online ... in store by 7% and adding more food-on-the ...