A new crest has been unveiled by rugby Premiership champions Northampton Saints. The club said the previous design was not easy to recall and did not feature its core colours of green, black and gold.

It is also felt that the current crest, first used on blazers in 1951 ... They have also reflected upon sobering findings about rugby union’s appeal. Premiership Rugby’s own brand recognition ...

The crest that adorns all New Zealand jerseys is the most recognizable in rugby union. New Zealand Rugby — the rugby union that oversees the legendary All Blacks and defending World Champion ...