Over the course of its 50th anniversary this year, Hello Kitty, one of Japan's most beloved mascots, has released a plethora ...

A new line of Jujutsu Kaisen and Sanrio collaboration merchandise will appear featuring new character designs and pairings.

Hello Kitty reaches her half century and Fender Japan is out to celebrate with guitars and new merchandise, including a ...

Okumura has worked at Sanrio for 25 years as a character designer and an executive officer. Aside from Cinnamoroll, she also designed the Lloromannic, Wish me mell, and Beatcats characters. Okumura is ...

In addition to the glasses there are also cases, wiping cloths, and character pouches. Each item will be limited, and ...

She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, ...

This January, Shashibo puzzle cubes are getting a purr-fect makeover.

This special new collection went on sale on Halloween, with each of the leading characters from Jujutsu Kaisen paired with a specific Sanrio character or two. The collaboration includes exclusive ...

The character is beloved by millions worldwide and has been the face of its parent company, Sanrio, for half a century.

Build-A-Bear Workshop’s IP partnerships have always been one of its biggest differentiators, but now the retailer is bringing ...