Paramount's Pluto TV and French broadcaster M6 have inked a programming deal that will see each provide content to the other's digital platforms. AVOD service Pluto TV will seed a dozen channels from its platform to RTL-owned M6,

The pact involves content, editorial initiatives and advertising sales, which will benefit both sides. This article, France’s M6, Paramount’s Pluto TV announce streaming pact, was first published at The Desk.

The strategic commercial and editorial partnership is designed to “scale and expand their free streaming and digital businesses in France.”