How Flavor Flav's hype for the U.S. Women's Water Polo team and partnership with 5-hour ENERGY shined at the 2024 Paris Olympic Games in this marketing deep dive.

A judo champion has been suspended for five months for making the sign of the cross during the Olympics this summer. Nemanja Majdov has been suspended by the International Judo Federation (IJF) for ‘having shown a clear religious sign when entering the field of play’.

From Snoop Dogg's GOAT pendant to FIGS' hero-inspired apparel to Flavor Flav's 5-hour ENERGY, see which small brands won marketing gold at the 2024 Paris Olympic Games.