The platform will initially remove offending content without issuing strikes to creators, allowing them time to adjust to the new policy.

A lot of YouTube videos have flashy, misleading titles and thumbnails, such as "BREAKING NEWS" or "The president steps down," to bait the user into

The aggregator says it will take a stricter approach to content that uses deceptive tactics, such as sensationalised headlines or misleading visuals, to lure viewers

YouTube seeks to address the issue of misleading ‘clickbait’ by removing videos with titles and thumbnails that don’t align with the actual content

Hyperbolic video titles (and their weird thumbnails) are commonplace on YouTube as creators jockey for clicks, but the video site is now promising a crackdown on "egregious clickbait." "We're planning to increase our enforcement against videos where the title or thumbnail promises viewers something that the video doesn't deliver,

The platform will begin removing clickbait in India before rolling out the change to more countries in the ‘coming months.’