Latest Articles - Marketing Week
WEBThe latest articles from Marketing Week. Digital commerce is evolving rapidly, and with the customer journey becoming more complex than ever, marketers from Barilla, Karo Healthcare, and Nectar360 discuss how they best …
Marketing News | Marketing Week
WEBMarketing Week covers the latest marketing news, campaigns, trends and stats from the UK and beyond. Find out how brands are adapting to the changing landscape, from M&S to Google, and get tips and advice from experts.
Case study: Patagonia’s ‘Don’t buy this jacket’ campaign
WEBJan 23, 2013 · Patagonia, an outdoor clothing manufacturer, ran a poster and PR campaign that told customers 'Don't buy this jacket' to encourage them to consider the environmental impact of consumerism. The brand also offers a lifetime warranty and a scheme to repair and recycle its products.
Seven principles of effective marketing communication
WEBOct 5, 2021 · Learn how to reach and engage new and light buyers with distinctive and attention-grabbing communication that taps into their primitive drives and associations. This article explains the unchanging fundamentals of marketing communication based on how our brains work, not on how specific technology works.
Marketing Week | marketing news, opinion, trends and jobs
WEBFind out the latest marketing news, opinion, trends and jobs from Marketing Week. Read about topics such as AI, effectiveness, leadership, pricing, CX and more.
Top ten Nike ‘Just Do It’ ads - Marketing Week
WEBAug 22, 2013 · Marketing Week selects the most memorable ads featuring Nike's famous slogan, which celebrates its 25th anniversary in 2013. From Walt Stack to Wayne Rooney, see how Nike inspired and challenged athletes and consumers with its creative campaigns.
The best marketing campaigns of 2023: Part 1
WEBDec 4, 2023 · See the first six campaigns that made the cut for Marketing Week's best of 2023, from McDonald's to Eurovision to Barbie. Learn how they achieved brand recognition, sales, social buzz and cultural impact with creative and strategic approaches.
The best marketing campaigns of 2020: Part 1
WEBDec 8, 2020 · See eight examples of creative and effective marketing campaigns from brands such as BBC, Budweiser and Direct Line in 2020. Learn how they adapted to the Covid-19 crisis, used humour, nostalgia and social media to connect with consumers.
Coca-Cola uses new campaign to encourage more people to recycle
WEBCoca-Cola is launching a marketing campaign to remind people its bottles are recyclable and encourage them to recycle. The campaign, titled ‘Round in Circles’, features circular artwork and will appear in print and outdoor, with a focus on transport hubs.
How Budweiser’s ‘Whassup?’ ushered in the era of viral ads
WEBJan 24, 2020 · Vinny Warren wanted a hit. More than that, he really wanted a good old-fashioned catchphrase hit. A son of Galway who headed Stateside to build a flourishing career in advertising, Warren was working on the Budweiser account for DDB Chicago in 1999 when a film producer friend showed him a short film, True, directed by …