Chief Marketer - The Global Information Portal for Modern …
WEBChief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands with an aggregate audience topping 1.1 million readers.Our content team scans the marketing universe and connects the dots between all of the marketing disciplines to forecast trends and educate marketers on what’s next and what the implications will be for their careers and their ...
Six Steps to a Successful Product Rollout - Chief Marketer
WEBNov 7, 2005 — As for the six steps to a successful rollout: Step 1: Find and identify the consumer insight. The key to finding a big new insight is understanding consumer needs and wants as well as how they view and use the product category in question. Trying to “sell the consumer” on your views is seldom successful; listening to consumers’ language ...
It’s Business—And It’s Personal: CDK Global CMO on Delivering ...
WEBJun 17, 2022 — That may be adequate for “right now,” but a “right-for-the-customer” marketing approach that intentionally integrates a personal connection and consistent multi-channel messaging provides a stronger, more sustainable sales model while bolstering customer satisfaction. Barb Edson is Senior Vice President and Chief Marketing Officer at ...
How to Establish Goals and Baseline Metrics for Your Lead-Gen …
WEBMar 26, 2013 — The most important step for building a marketing machine is to establish goals and baseline metrics. Goals created from thin air are probably not very realistic and won’t set you up for success. Goals developed from baseline metrics will help you set a more realistic expectation of your marketing plan for your sales team and executive board.
CM200: Recognizing the Top 200 Marketing Agencies of 2021
WEBOct 2, 2020 — Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping …
How L.L.Bean Mastered a Sophisticated Measurement Strategy
WEBMay 15, 2019 — When you’re a respected 107-year-old brand, it takes a sophisticated strategy to remain relevant—and a willingness to change with the times doesn’t hurt either. As revenue stalled and customers aged, L.L.Bean began a transformation journey about 18 months ago, shifting its focus to align with a new refined brand positioning: “Made For ...
Understanding How Macro and Micro Forces Influence Marketing
WEBMonday, June 20, 2016. B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.
Serena Williams Signs $55 Million Nike Sponsorship Deal
WEBDec 18, 2003 — By Chief Marketer Staff. Thursday, December 18, 2003. Serena Williams last week signed a five-year endorsement contract with Nike that includes the option of another three years. The deal could add up to a reported $55 million. If the six-time Grand Slam champion meets performance-related bonuses …
Brands on Fire: SmileDirectClub - Chief Marketer
WEBApr 1, 2020 — SmileDirectClub, a teledentistry company that helps consumers straighten their teeth through 3D impressions and customized aligners, is based on an important insight: 60 percent of counties in the United States don’t have an orthodontist’s office. Teeth straightening can also be too expensive for the average consumer.
Marketers on Fire: Homedics CMO Kristen D’Arcy - Chief Marketer
WEBNov 30, 2022 — By Kaylee Hultgren. Wednesday, November 30, 2022. When Kristen D’Arcy took over as CMO of D2C wellness brand Homedics six months ago, she inherited a brand refresh at its first stage. But it’s what she created from those assets that made a difference. Actions such as launching a full-fledged brand campaign with a diversified media strategy ...